Essence of Vans
In the end, Vans corporate identity is very effective. The company has a very noticeable and known logo that stands through many generations. Vans gives back to their customers and listens to what they want. The company as given a great amount of money back to the skate community and also is very influential in the alternative music scene. The company now has many aspects of merchandise including a children's line and surfing line. Overall the company continues to make new designs and have a fan base that rally around them.
References
Apodaca, P. (1998). California: News and insight on business in the Golden State; Vans Inc. to build skate park at mall in Orange. Tribune Publishing Company LLC, Retrieved from http://pitt.idm.oclc.org/login?url=http://search.proquest.com/docview/421255732?accountid=14709
Beaudry, J. E. (2014). How Kevin Bailey is driving Vans further. Footwear news. Retrieved from http://www.wwd.com/footwear-news/business/how-kevin-bailey-is-driving-vans-further-7595062
Cassidy, H. (2001). Vans gets on board with ad campaign; NFL, NHL ink all-star marketing team. Brandweek, 42, 12. Doi: 5771875
Markowski, J. Off the wall branding: Vans represents west cost skate and surf [Web log post]. Retrieved from http://www.qualitylogoproducts.com/blog/off-the-wall-branding-vans/
S, N. (2008, March 24). Ask Steve Van Doren [Web log post]. Retrieved from http://thevansblog.blogspot.com/2008/03/ask-steve-van-doren.html
Sims, J. (2008). Pump up the volume: How did Vans become a global shoe brand? The independent. Retrieved from http://www.independent.co.uk/life-style/fashion/features/pump-up-the-volume-how-did-vans-become-a-global-shoe-brand-872711.html
The cult company branding. Official Vans cult brand profile. Retrieved from http://www.cultbranding.com/vans-cult-brand/
Vans Inc. (2013). The Vans story. Retrieved from http://www.vans.net.au/wawcs0130206/History.html
Vans, Inc. (2002). Vans, Inc. Business insights: Global, http://bi.galegroup.com/global/article/GALE%7C12501307227/973c20db6f81cba4f8a42bcad36af8d1?u=upitt_main
Vans. (2008). Vans. Retrieved from https://www.facebook.com/VANS
Beaudry, J. E. (2014). How Kevin Bailey is driving Vans further. Footwear news. Retrieved from http://www.wwd.com/footwear-news/business/how-kevin-bailey-is-driving-vans-further-7595062
Cassidy, H. (2001). Vans gets on board with ad campaign; NFL, NHL ink all-star marketing team. Brandweek, 42, 12. Doi: 5771875
Markowski, J. Off the wall branding: Vans represents west cost skate and surf [Web log post]. Retrieved from http://www.qualitylogoproducts.com/blog/off-the-wall-branding-vans/
S, N. (2008, March 24). Ask Steve Van Doren [Web log post]. Retrieved from http://thevansblog.blogspot.com/2008/03/ask-steve-van-doren.html
Sims, J. (2008). Pump up the volume: How did Vans become a global shoe brand? The independent. Retrieved from http://www.independent.co.uk/life-style/fashion/features/pump-up-the-volume-how-did-vans-become-a-global-shoe-brand-872711.html
The cult company branding. Official Vans cult brand profile. Retrieved from http://www.cultbranding.com/vans-cult-brand/
Vans Inc. (2013). The Vans story. Retrieved from http://www.vans.net.au/wawcs0130206/History.html
Vans, Inc. (2002). Vans, Inc. Business insights: Global, http://bi.galegroup.com/global/article/GALE%7C12501307227/973c20db6f81cba4f8a42bcad36af8d1?u=upitt_main
Vans. (2008). Vans. Retrieved from https://www.facebook.com/VANS
Textual References
WatchMojo. (2011, June 8) The history of scatterer brand Vans [videofile]. Retrieved from https://www.youtube.com/watch?v=dfvF70iBG5w
knuckletube. (2010, Oct. 12). SkateBoarding: The dog bowl: (the dog town video) [videofile]. Retrieved from https://www.youtube.com/watch?v=_US7hzuohTo
knuckletube. (2010, Oct. 12). SkateBoarding: The dog bowl: (the dog town video) [videofile]. Retrieved from https://www.youtube.com/watch?v=_US7hzuohTo
Image References
Image 1:
Radcollector. (2011). House of Vans [image]. Retrieved from http://radcollector.com/news/tag/house-of-vans/
Image 2:
Imagui. (2014). Skate vans [image]. Retrieved from http://www.imagui.com/a/skate-vans-cjeax8RXK
Image 3:
Fox, M. (2011). Sean Paul [image]. Retrieved from http://www.nytimes.com/2011/11/06/business/james-van-doren-dies-at-72-created-vans-canvas-shoes.html?_r=0
Image 4:
Famous logos. (2012). Vans logo [image]. Retrieved from http://www.famouslogos.us/vans-logo/
Image 5:
Jonas, R. (2013). The Era kickstarted the "Off The Wall" campaign [image] Retrieved from http://sneakerreport.com/news/game-changer-10-things-you-didnt-know-about-the-vans-era/7/
Image 6:
Sunvalley shopping center. (2014). Vans store front [image]. Retrieved from http://www.shopsunvalley.com/directory/vans
Image 7:
Signtek imaging. (2014). Showcase Vans story [image]. Retrieved from http://www.signtekimaging.com.au/gallery_vans.html
Image 8:
Olley. (2014). Vans am combo pool party 2014 [image]. Retrieved from http://www.liveolley.com/blog/2014/03/12/vans-am-combi-pool-party-2014/
Radcollector. (2011). House of Vans [image]. Retrieved from http://radcollector.com/news/tag/house-of-vans/
Image 2:
Imagui. (2014). Skate vans [image]. Retrieved from http://www.imagui.com/a/skate-vans-cjeax8RXK
Image 3:
Fox, M. (2011). Sean Paul [image]. Retrieved from http://www.nytimes.com/2011/11/06/business/james-van-doren-dies-at-72-created-vans-canvas-shoes.html?_r=0
Image 4:
Famous logos. (2012). Vans logo [image]. Retrieved from http://www.famouslogos.us/vans-logo/
Image 5:
Jonas, R. (2013). The Era kickstarted the "Off The Wall" campaign [image] Retrieved from http://sneakerreport.com/news/game-changer-10-things-you-didnt-know-about-the-vans-era/7/
Image 6:
Sunvalley shopping center. (2014). Vans store front [image]. Retrieved from http://www.shopsunvalley.com/directory/vans
Image 7:
Signtek imaging. (2014). Showcase Vans story [image]. Retrieved from http://www.signtekimaging.com.au/gallery_vans.html
Image 8:
Olley. (2014). Vans am combo pool party 2014 [image]. Retrieved from http://www.liveolley.com/blog/2014/03/12/vans-am-combi-pool-party-2014/