Company's Image
Logo: The logo for Vans is very simple. It is the word Vans with the end of the V going over the rest of the letter. This is a very clean cut logo. When think of Vans, one major part you think about is skateboarding. The V going across the rest of the letters makes is look like a skate ramp.
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Slogan: According to Steve Van Doren the slogan "Off The Wall" came about because "Off the wall was a saying that the skaters back in the mid 70s used to say when riding pools. They were coming Off The Wall! So Vans' first official skateboarding shoe was on March 18th 1976 and had the Off the Wall newly created logo on it. Since then, all vulcanized sketches carried the red and white logo on the heel of our shoe. The skaters were allowed to customize their shoes in any color. We then put the Off the Wall Logo on all the crazy wild colored shoes as they were developed (such as the slip ons) and eventually the checkerboard shoes that came after Fast Times at Ridgemont High cam out in 1982. Vans was a little bit different and edgy and Off the Wall stuck as a corporate logo" (S).
Store Fronts: The store has a very clean and modern look to it. Everything comes together in very perfect lines. The store always has the big shoe in the store that shows the signature style of the bottom of Vans shoes. This holds all the shoes that are on sale.
Giving Back
Vans has been giving back to the community from the start of the company. When Vans really started advertising for skateboarders, the company decided to gather a team of skateboarders that traveled around the schools in Southern California. This group put on safety shows about skateboarding. The safety shows were for parents, moms especially, that were concerned about the safety risks involved with skateboarding. When doing these safety shows the shoes wore were always Vans to show how safe the shoes were for skating(The cult company branding).
In 1998, Vans put in the first of many skate parks. The skate park was located at the Ontario Mills shopping center. The skate park coasted around $165-million and was a 46,000 square foot area. The park was designed to bring everyone form beginners to professionals. Neal Lyons, senior vice president of Vans, said the skate park is envisioned as a magnet for families (Apodaca). Making skateparks like this one is bringing skateboarding to levels like NHL and other sport that are involved in many communities (Cassidy).
In 1998, Vans put in the first of many skate parks. The skate park was located at the Ontario Mills shopping center. The skate park coasted around $165-million and was a 46,000 square foot area. The park was designed to bring everyone form beginners to professionals. Neal Lyons, senior vice president of Vans, said the skate park is envisioned as a magnet for families (Apodaca). Making skateparks like this one is bringing skateboarding to levels like NHL and other sport that are involved in many communities (Cassidy).
Here is one view of the Ontario Mills skatepark. Image 8
Vans Warped Tour
The Vans Warped Tour travels all summer throughout the United States and Canada. More recently, the Warped Tour also have a circuit in the United Kingdom. The Warped has as many as a hundred bands playing in a days time. There are seven stages including a stage where local bands will play if winning battle of the bands.
Vans became involved in the Warped Tour in 2001 (Vans Inc.). According to Van Doren Jr, "...
But both boys and girls like music, so we tied ourselves into a punk rock scene cause a lot of the guys that were in bands would wear Vans” (Markowski).
In 2005, the Warped Tour gains a crowd of 680,000 punk fans. At this same time, this became America's longest concert serious (Vans Inc.).
Vans became involved in the Warped Tour in 2001 (Vans Inc.). According to Van Doren Jr, "...
But both boys and girls like music, so we tied ourselves into a punk rock scene cause a lot of the guys that were in bands would wear Vans” (Markowski).
In 2005, the Warped Tour gains a crowd of 680,000 punk fans. At this same time, this became America's longest concert serious (Vans Inc.).